One of the most valuable pieces in the CA perfect replica TAG Heuer archive is a prototype from 1994. With a steel case, a cushioned black leather strap, and an anthracite grey dial with subtle checkered flags at 12 and six, the watch’s relatively unassuming design belies its historical significance. This prototype, however, was the first and only watch co-created by Brazilian Formula One legend Ayrton Senna, and was worn by the driver before his tragic death in 1994. Early in 2024, the watch — stored unworn in a bank vault for 30 years — was donated to TAG Heuer’s archive, where it now resides alongside Senna’s helmet and other pieces of memorabilia from his championship-winning career.
“It was a real homecoming moment and one of the proudest additions to the collection I have made,” says Nicholas Biebuyck, online replica TAG Heuer heritage director. “It allows us to tell the Senna story in a more complete way and we are working on new narratives around our relationship for the future to expand on what we have learned.”
This year marks three decades since Ayrton Senna’s untimely death on May 1, 1994, at the San Marino Grand Prix, but his legacy remains undimmed. At best fake TAG Heuer, which first partnered with the Brazilian driver in 1988, his passion, determination, grace, and talent remain a potent source of inspiration.
Senna’s prototype watch would become TAG Heuer’s first co-branded Senna timepiece, the TAG Heuer 6000 Senna limited edition and the first in a series of high quality copy TAG Heuer watches that bear the driver’s logo. A second Ayrton Senna TAG Heuer, the TAG Heuer Link Senna Chronograph, followed five years later in 2001. Released in a Limited Edition of 1,991 watches as a tribute to Senna’s last world championship victory in 1991, it featured his signature “Senna S” subtly embossed on the dial.
A third Senna Link followed the next year in a limited edition of 4,098 pieces (a nod to the number of minutes elapsed during the driver’s 41 winning races), and another arrived in 2003 with the addition of a chronometer-certified chronograph movement. As with the first CA Swiss made replica TAG Heuer x Senna watch, a portion of the proceeds from each piece sold was donated to the Instituto Ayrton Senna, an education-focused non-profit created in Senna’s memory that continues to benefit Brazilian children.
At TAG Heuer, Senna’s legacy remains equally strong, with two new pieces in the Formula One collection bearing the driver’s name, S logo, and a ’90s-inspired aesthetic. The 1:1 wholesale replica TAG Heuer Formula 1 Chronograph x Senna is a 44 mm special edition powered by TAG Heuer’s next-gen Calibre 16 movement and bearing several aesthetic tributes to Senna’s career. In addition to an SEL-style bracelet (a reference to the first cheap super clone TAG Heuer watch worn by Senna, the analog-digital S/ el S25706C), it prominently features the Senna S on the dial and bezel, with an image of the driver’s helmet engraved into the case back. A quartz-powered edition of the Formula 1 Chronograph x Senna, meanwhile, features an anthracite sunray brushed dial complemented by pops of yellow on the dial, ceramic bezel, and SEL-inspired leather strap.
“With each new edition CA shop fake watches launched there is a chance to play on different elements of Senna’s narrative,” Biebuyck says. “Given his passion for the best of life and well-made objects, developing a high-end offering that speaks to the world of Senna is an interesting new direction we are excited to explore in the future.”